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The purpose of this brief is to provide you: The Management of Strategy: Twitter Annual ReportTwitter, Inc. All Coursework 24x7 provide insights into the leadership, strategy and innovation practices within Twitter. This link and report is the one you are required to use.
Your analysis of Coursework 24x7 Twitter Annual Reports should therefore be particularly critical in order to answer the below questions. Part A of your coursework assessment requires you to answer two questions: Using the Ashridge Sense of Mission Model analyse the case evidence to critically examine the argument that Twitter have created a strong sense of mission.
Both questions are equally weighed and you should review how grading is allocated in the Coursework Feedback Sheet. Presentation and Submission Date The assessment in Part A is a case analysis and you should note that case analysis is not a conceptual explanation or discussion but the application of concepts and frameworks to interpret the case information, analyse key events and statements, and reach evaluative judgements.
The concepts and frameworks are covered in the workshops and prescribed reading and the guidance below gives you a few pointers on how you need to use this knowledge to answer the questions. In developing your analysis and arguments, you should use supporting evidence from the information contained in the case studies.
Your answers must only be derived from the information on Twitter contained in the three case evidence sources listed above.
You are not required to consult other sources on Twitter or go beyond the end date of the fourth source As a result you should not include references on Twitter from the internet or other sources.
In terms of presentation, introduce each question indicating how you will structure your answer and conclude each answer with reference to your preceding arguments and the task required by the question.
Do not present your answer in rigid report format but you may wish to divide your answer into sections which reflect the major elements of your analysis.
The combined word count of your answers to both questions must comply with the following guidance: Where a submission exceeds the stated word limit the maximum grade awarded will be P1.
Appendices can be useful to provide additional information from your analysis but you must incorporate the key analytical arguments into the main body of your answer. Guidance Notes The assessment feedback sheet at the end of this section gives the marking criteria for the overall case analysis.
Question 1 asks you to critically review if Twitter has achieved a strong sense of mission. The question specifically asks you to use the Ashridge Sense of Mission model which is part of your prescribed reading for unit 2.
Specifically you should apply and discuss the four elements of mission Ashridge model to Twitter. When considering purpose and strategy, you should analyse the case evidence on mission, values and strategy.
Attempt to develop arguments and, if necessary, include supporting details in appendices. To answer question 2 you will need to write a short essay by drawing on your learning of strategic decision-making and your prescribed reading from Johnson et al, chapter When doing this avoid being overly descriptive on the content of these decisions.
Instead, you should ensure that the use the relevant theory to structure your discussion of case evidence. Part A Matriculation No.
Leading Strategic Decision-making Part A: Twitter Case Study Cohort: Category Grade Comment Presentation of analysis, use of appropriate concepts, and depth of understanding of the issues raised in the case.
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